IFFCO Kisan Sanchar Limited
Activity: Rural Telecom related Services
Corporate Office: New Delhi
IFFCO's Shareholding: 72.99%
IFFCO, together with Telecom major Bharti Airtel and Star Global Resources Ltd, has promoted IFFCO KISAN SANCHAR LTD (IFFCO Kisan).
The Telecom products of Airtel are made available to farmers and people living in villages. The same SIM Card which is used for communication is turned into a powerhouse of knowledge for empowering people living in villages through relevant & pertinent information which is being provided by IKSL through Value Added Service (VAS).
During 2018-19, every day 2-3 voice messages were disseminated to about two million subscribers and about 70,000 voice messages were disseminated. Regular feedback from users was also taken for improving the Content quality and relevance.
‘IFFCO Kisan’ mobile application made by IFFCO Kisan has been downloaded by more than 5.70 lakh users. The App provides weather forecasts, agricultural market information, customized advisories on agriculture, animal husbandry, access to library on crops, government schemes, agricultural news and electronic market place for buyers and sellers of agri-commodities, etc.
IFFCO Kisan has been successfully operating the Kisan Call Center Services (KCC) on behalf of Department of Agriculture and Cooperation (DAC), Ministry of Agriculture and Farmers Welfare, Government of India since 2012. During the FY 2018-19, 60 lakh calls landed of which almost 86 % calls were answered. Persistent efforts are being made to further improve the quality of KCC services, which have drawn high national visibility.
IFFCO Kisan also managed the Zonal Consumer Helpline (ZCH) on behalf of Ministry of Consumer Affairs at five (5) locations and received 2.72 lakh calls out of which about 93% calls could be answered during FY 2018-19.IFFCO Kisan also managed the Zonal Consumer Helpline (ZCH) on behalf of Ministry of Consumer Affairs at five (5) locations and received 2.72 lakh calls out of which about 93% calls could be answered during FY 2018-19.
IFFCO has also contributed to the equity and holds 55.10% shares together with IFFCO Kisan in ‘Kisan Rural Finance Limited’, a Non-Banking Financial Company promoted by IFFCO Kisan, to provide multiple financing options to rural customers. It is currently operational in Rajasthan, Madhya Pradesh and Uttar Pradesh and will gradually extend its operations to other states.