IFFCO Kisan Sanchar Limited
Activity: Rural Telecom related Services
Corporate Office: New Delhi
IFFCO's Shareholding: 72.99%
IFFCO, together with Telecom major Bharti Airtel and Star Global Resources Ltd, has promoted IFFCO KISAN SANCHAR LTD (IFFCO Kisan).
The Telecom products of Airtel are made available to farmers and people living in villages. The same SIM Card which is used for communication is turned into a powerhouse of knowledge for empowering people living in villages through relevant & pertinent information which is being provided by IKSL through Value Added Service (VAS).
During 2017-18, every day 2-3 voice messages were disseminated to about two million subscribers and about 75,000 voice messages were disseminated during the year. Regular feedback from users was also taken for improving the Content quality and relevance.
‘IFFCOKisan’ mobile application made by IFFCO Kisan has been downloaded by more than 4.50 lakh users. The App provides weather forecasts, agricultural market information, customized advisories on agriculture, animal husbandry, access to library on crops, government schemes, agricultural news and electronic market place for buyers and sellers of agri-commodities, etc. The information is provided in ten Indian languages with voice support.
IFFCO Kisan has been successfully operating the Kisan Call Center Services (KCC) on behalf of Department of Agriculture and Cooperation (DAC), Ministry of Agriculture and Farmers Welfare, Government of India since 2012. During the year FY 2017-18, 78.50 lakh calls landed of which almost 79% calls, i.e 61.95 lakh calls were answered. Persistent efforts are being made to further improve the quality of KCC services, which have drawn high national visibility.
During the year, IFFCO Kisan received a Work Order from Ministry of Consumer Affairs, Food and Public Distribution, Government of India for setting up and running Zonal Consumer Helpline (ZCH) at 5 locations. The ZCHs began receiving calls from November 2017 and received 1.08 lakh calls till 31st March, 2018 out of which almost 74% calls, i.e 0.80 lakh calls were answered.
IFFCO Kisan also promoted a Non-Banking Financial Company, Kisan Rural Finance Limited, in the form of a wholly owned subsidiary to provide multiple financing options to rural customers, for which an application for NBFC Licence has been filed with RBI.