Save the Soil Initiative
IFFCO initiated, “Save the Soil Campaign” with focus on soil rejuvenation and crop productivity enhancement for sustainable and environment friendly agriculture. For this activities were undertaken across the country to promote soil testing, soil reclamation and conservation, application of balanced and integrated use of nutrients, water resource development and conservation, inclusion of pulses in cropping system, crop diversification, farm mechanisation etc. In addition hand holding of farmers and cooperatives was done by providing financial assistance for installation of biogas units, MIS - drip irrigation systems/ sprinkler sets, plastic mulching, farm machinery etc. These efforts have resulted into an average yield increase of 15–25% in various crops; improvement in soil health and above all dissemination of improved farm technologies.